facebook Suddenly, it felt like I was all over the world. – Minimise Global

Suddenly, it felt like I was all over the world.

DANIEL BADRAN | CEO | Apr 13, 2021
It started randomly. A call from Kuwait, a text from Greece, a WhatsApp from Costa Rica, an email from Hong Kong – People were seeing me on TV, on CNN of all places, seemingly in every corner of the globe. A relative saw it. Then a business traveller I made an acquaintance with last year on the way to London. Then business associates and partners.

To be clear, I had not seen the story, so they knew more than I did. We played a social media campaign in 2019, called Where in the World is Danny Badran, it was life imitating art…or social media.

What started as an opportunity brought by Nissa Weiser and Cesar Hernandez of Omni Public, our Public Affairs agency (a great partner, I might add) got produced and, of course, I wanted to see it. But, like all things during the pandemic, I had to be patient.

To be clear, I had not seen the story, so they knew more than I did. We played a social media campaign in 2019, called Where in the World is Danny Badran, it was life imitating art…or social media.

What started as an opportunity brought by Nissa Weiser and Cesar Hernandez of Omni Public, our Public Affairs agency (a great partner, I might add) got produced and, of course, I wanted to see it. But, like all things during the pandemic, I had to be patient.

People were seeing it more because they were staying home. I was not seeing it because I was not in airports anymore. Because it was on CNN World. meant it, initially, was not on in the US. It was Where’s Waldo meets Carmen San Diego experience – and it was fun. Not because of me, but because it was full of surprise and delight during a time of restrictions and unknowns.

Eventually through cell phone recordings sent to me via WhatsApp I saw the piece. It was filled with imagery from our docu-series, Disruption, Inc., about how the Minimise story started. It also featured our core values from our website and visuals of the children that we were helping in school settings throughout the Tampa area. At the end of the day, it was a healing, wonderful journey because it represented our motto of giving first and getting later.

Please click on the video link. I am proud of our team, I appreciate our partners and I thank CNN World, and especially Eoin McSweeney, for choosing my raspy voice as a small beacon of hope.

Thank you for your time and God Bless,

Daniel Badran

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